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Out With the Old, In With the New PMI Branding

important-notices
 
PMI has always been a leading voice in project management, and a lot has changed in the last 50 years from when the organization was first founded. The new demand today for project managers, is to be a strategic partner to a complex network of stakeholders and navigate rapidly changing environments. These environmental changes include multiple generations in the workforce, AI and automation, and complex global relationships. Let’s introduce PMI’s new direction ‘The Project Economy’.

 
 
The

Project

Economy
 
Today, the way we work has changed. Organizations and people are centered around a portfolio of projects, creating an economy of projects. PMI calls this new way of working “The Project Economy.” The Project Economy is one in which people have the skills and capabilities they need to turn ideas into reality. 


It is where organizations deliver value to stakeholders through successful completion of projects, delivery of products, and alignment to value streams. And all of these initiatives deliver financial and societal value.

 


Along with a new direction, PMI has introduced a new design language that has a new logo, symbols, typography, and colours. It begins with a design language that represents the qualities required to be a part of The Project Economy: Collaboration, determination, change, innovation, teamwork, outcomes, growth, vision and community.

 
 
The

Project Mark

And Logo


The Project Mark consists of the letter ‘P’ to represent ‘Project’ and symbols from the language of The Project Economy, representing collaboration, determination, and change. PMI knows that a project is everything from the Euro and Google’s search engine to everyday assignments. That’s why they’re elevating “Project” in their mark.
Project_Mark.png
PMI pairs the Project Mark with the “Project Management Institute” wordmark to form the logo. The typographic treatment elevates “Project” by spelling it out, and creates hierarchy within the wordmark by using the bold weight.

pmi_logo_animation.gifThe PMI logo is the most singular visual expression of who they are and we are as Chapters. On March 28, PMI Toronto will be revealing our new branded website and our own unique PMI Chapter logo. We’ve seen it and it’s amazing! Stay tooned!

 

The

Symbols

Meaning

As mentioned above The Project Economy is represented by these qualities: Collaboration, determination, change, innovation, teamwork, outcomes, growth, vision and community. PMI represents each of these qualities with a unique symbol, the full set of which creates a design language that will be adopted over time as we gradually begin to familiarize ourselves with the meaning behind each symbol.



These symbols create a consistent design language that represent some of the characteristics needed to be successful in the future. Over time, as we use them in our communications, these symbols will help shape and define The Project Economy and demonstrate PMI’s authority and leadership in this space.

PMI_Symbols_2.png

pmi_icon_animations.gif

Educational

FoundationPMIef_Logo.png


You may notice a tenth symbol, the philanthropy symbol is especially developed for the

PMI Educational Foundation and 
unique to this brand. It is not used as a symbol in the

pattern graphic.
The first letter of the brand name goes in the top left quadrant of the mark.

The following three quadrants hold three symbols – philanthropy, collaboration, community.
 
Making dreams a reality takes more than a vision — it takes action and dedication. PMIef

nurtures and inspires the next generation to learn, grow,
and achieve their goals so that

they too can benefit society. This continued
commitment and passion enables us to

contribute to the welfare of our
youth — and their communities. 


 



Typography

and Colour

 

Primary

typography

Agrandir.png
Agrandir is a contemporary sans-serif typeface that expresses the human side of PMI by celebrating the beauty of imperfection. It was designed to stand out from neutral modernist fonts. It’s round geometric design makes it very versatile in application; in sentence case Agrandir is very approachable, but in large or all caps use cases it becomes more serious.



Secondary

typography

Pressura.png

GT Pressura Mono is a condensed sans-serif typeface with slab-serif like qualities that brings a technical side to our communications. For information that needs to feel different from body copy, such as quotes or call-outs, Pressura can also be used in these less common instances.

 

Primary

colour palette

PMI’s primary color palette expresses the Brand Personality – fearless, bright, and nurturing – through three core colors: Tangerine, Aqua, and Violet. These colors combined create an approachable and energetic atmosphere, that helps build a recognizable look and feel for PMI.
 
Applying PMI’s core color palette will build brand awareness by creating a strong connection across all of our brand touchpoints, from our website to event signage. In most cases, our three core colors and black and white should be all you need to make distinct PMI communications.

 

Primary_Colour_Palette.png



PMI Toronto

What does all this mean for us? At PMIT, we are embracing this fresh new look and are looking forward to what the next 50 years of project management has in store. More importantly, we look forward to going on this journey with all of our members and aspiring project managers.



Please keep an eye on our website, social media channels, Weekly Scope, and more. At the end of this month we will make the transformational change to the new branding! 

 

 

 

 
 
 

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