25 March at 12:30PM
Out With the Old, In With the New PMI Branding
It is where organizations deliver value to stakeholders through successful completion of projects, delivery of products, and alignment to value streams. And all of these initiatives deliver financial and societal value.
Along with a new direction, PMI has introduced a new design language that has a new logo, symbols, typography, and colours. It begins with a design language that represents the qualities required to be a part of The Project Economy: Collaboration, determination, change, innovation, teamwork, outcomes, growth, vision and community.
The Project Mark consists of the letter ‘P’ to represent ‘Project’ and symbols from the language of The Project Economy, representing collaboration, determination, and change. PMI knows that a project is everything from the Euro and Google’s search engine to everyday assignments. That’s why they’re elevating “Project” in their mark.
The PMI logo is the most singular visual expression of who they are and we are as Chapters. In April, PMI Toronto will be revealing our new branded website and our own unique PMI Chapter logo. We’ve seen it and it’s amazing! Stay tooned!
As mentioned above The Project Economy is represented by these qualities: Collaboration, determination, change, innovation, teamwork, outcomes, growth, vision and community. PMI represents each of these qualities with a unique symbol, the full set of which creates a design language that will be adopted over time as we gradually begin to familiarize ourselves with the meaning behind each symbol.
These symbols create a consistent design language that represent some of the characteristics needed to be successful in the future. Over time, as we use them in our communications, these symbols will help shape and define The Project Economy and demonstrate PMI’s authority and leadership in this space.
PMI Educational Foundation and unique to this brand. It is not used as a symbol in the
pattern graphic. The first letter of the brand name goes in the top left quadrant of the mark.
The following three quadrants hold three symbols – philanthropy, collaboration, community.
nurtures and inspires the next generation to learn, grow, and achieve their goals so that
they too can benefit society. This continued commitment and passion enables us to
contribute to the welfare of our youth — and their communities.
GT Pressura Mono is a condensed sans-serif typeface with slab-serif like qualities that brings a technical side to our communications. For information that needs to feel different from body copy, such as quotes or call-outs, Pressura can also be used in these less common instances.
Please keep an eye on our website, social media channels, Weekly Scope, and more. Later this month we will make the transformational change to the new branding!