If you register after 1:00 pm on Thursday, January 28, 2016, please bring proof of registration, to make onsite registration smoother.  

PMI-SOC Chapter Meetings = Excellent networking opportunities!

Synopsis:
If you’ve never managed a marketing project, now might be a good time to expand your experience into this domain. If you’ve avoided marketing PM opportunities because, from a distance, they seem lightweight with teams made up of flaky, artsy types, give it another look.

Although there are some universal project management principles, every domain has some unique elements. Some marketing projects present challenges that a technology-focussed PM may never have encountered, such as:
1. Delivery to fixed deadlines
2. Managing creative services vendors
3. Covering both the business and technology sides of a project

Join us for a panel discussion with marketing executives who have successfully delivered in these very demanding circumstances, and discover how this could ratchet up your effectiveness as a project manager.

Bio:

Moderator: Pat de Valence 
Principal, Bridgeway Strategic Project Services 
Pat has a project services consulting firm that focusses on helping companies translate strategy into an action plan, and then executing that plan successfully.

Previously, Pat was Director of Strategic Programs at OpenText, Canada’s largest independent software company, managing diverse projects such as high profile customer implementations, acquisition integrations, re-structuring and transformation change projects. 

Pat has also managed marketing and event production projects. She has also worked in a professional services environment, delivering customer technology projects, within problem accounts, for both hardware and software vendors.

She has a proven track record of successfully delivering complex, high-profile projects, often on a short timeline.

Pat also generously gives time to professional development programs, and to enabling communities of practice to share expertise and mentoring.

Panelist: Simi Ahluwalia, PMP, Cert APM 
Director SOC PR 
Simi is a project, program and portfolio management professional with experience delivering complex business initiatives with spanning multiple business groups and information systems.

Between current and past roles, Simi has developed experience in working with the business’  big picture, and executing marketing projects, insuring that the marketing component is successfully integrated into the overall plan.

Simi’s project experience is broad, most recently focussed in the financial services industry, leading mid- to large, strategic business initiatives such as new product launches, web enhancements and marketing programs.

As Director of Public Relations for PMI-SOC, he is accountable for all marketing and communication activity including event promotions, social media and chapter publications. 

Panelist: Nancy Mancini 
Principal Consultant, Marcom Blueprints Inc. 
Nancy is a 25-year marketing and communications professional, holding progressively more senior positions, providing both depth and global scope to that experience.

She has managed corporate marketing teams that were responsible for product, lead generation, communications, web marketing and management, partner marketing, public relations, customer marketing programs, graphics and design teams and trademark management.  She has also delivered many marketing rebranding initiatives as a result of large and small acquisitions.

Nancy brings clarity to strategy, communicates it clearly, and executes to achieve success.  Her experience has been achieved through various industries, most notably, the software sector.

Nancy volunteers her services to several not-for-profit organizations and is a Board of Director for Tomorrow’s Community of Hope Foundation, an organization created by local Mississauga community leaders to raise funds for local charities.

Nancy holds a Bachelor of Arts in Sociology and a Certificate in Marketing from York University, as well as a Certificate in Public Relations from Humber College.

Panelist: Patrick LanniganV.P. Marketing, Strategic Information Technology (banking software)
Patrick has over 30 years’ experience in the technology industry, in a wide range of roles—everything from sales engineer to mergers & acquisitions. He’s worked for both small and large companies, including Progress Software, Oracle, Powersoft (which became Sybase), Concurrent Computer, AT&T, and Insystems. He’s even co-founded a couple of start-ups—NuSphere and AT&T Canada Imaging Group.

Marketing has been Patrick’s focus for the past 13 years, managing both operations and projects for product marketing, as well marketing communication and other initiatives, many with quantitative measurements, such as number of leads delivered to sales. He’s managed customer meetings, events and product launches, all with fixed deadlines.

Patrick’s motto is Make It Happen!

Tentative Agenda: 
6:00 PM - Registration/Networking
6:30 PM - Announcements 
7:00 PM - Presentation starts
8:00 PM - Presentation ends

Fees: (subject to HST)
PMI-SOC Members (please login prior to registering) - Free/Complimentary admission
Non-Members - $25.00

PDU: 1.5

Cancellations must be received by 5:00 pm, 5 business days before the event and must be sent in writing by email to events@soc.pmi.on.ca. There will be a 20% administration fee charged for cancellations, subtracted from the refund. Cancellation/refund requests will not be accepted less than 5 business days before the event. However, substitutions are welcome. Please let us know by 12:00 noon the day before the event of the person you wish to substitute by emailingevents@soc.pmi.on.ca