If you register after 4:00 pm on Thursday, April 7, 2016, please bring proof of registration, to make onsite registration smoother.    

Event Type: Marketing Services Community

Event Topic: Change Your Perspective, Challenge Yourself!

Synopsis:
Presentation 1 - "Pursuing Vibrancy: Are you 110?" by Adam Smith 
Why are some days easy and others tough? What makes you a superstar one day, and struggle the next?  As the world buzzes around you, there are a million things coming at you daily. Join Adam as he explores what it takes to get to 110 and looks into how pursuing vibrancy may be the answer. 
   
Presentation 2 – “Pseudo-Agile Project Management in Marketing Services” by Josh Kim 
Pseudo Agile Project Management embodies the principles of both Waterfall & Agile methodologies. This hybrid management style allows project managers to take advantage of the benefits from both disciplines. 

Presentation 3 - “Evolving Traditions”  by Nicole Russel 
Lean processes, cross-functional teams and sophisticated software may have some CEOs questioning the need for Project Managers however I argue that Project Managers are more important than ever before. In this session we’ll discuss, and perhaps debate, the role of Project Management within a Creative Agency. What defines a PM and differentiates him or her from an Account Executive or Producer? What value does traditional Project Management bring and how does tradition need to evolve to stay valuable?

Bios:

Adam Smith is no stranger to the unique challenges clients face when servicing niche audiences. Specializing in integrated campaign strategies for government, healthcare, not-for- profit, and charities, he has partnered with clients including: The Ministry of Health and 
Long-Term Care, Gay Men's Sexual Health Alliance, Bullfrog Power, American Diabetes Association, Ontario Association of Naturopathic Doctors, and Canadians for Clean Prosperity. With a diverse career that ranges from 
opera, to advertising, to public speaking, ask Adam how his approach to the day-to- day can lead to exciting and fulfilling outcomes for you, your team, and your clients.  

Josh Kim is a Sr. Project Manager at Katalyst Advantage who is combining previous seasoning in the finance sector with an expanding experience in marketing services is evolving into a force in the industry. Josh possesses excellent relationship-building, prioritization, risk management skills and of course strong financial acumen. 

Nicole Russel is currently Group Director, Head of Digital Operations for J. Walter Thompson Canada, overseeing Project Management, Resource Management and digital project delivery.  As part of the Senior Leadership Team, she provides strategic direction for JWT’s Digital Practice as well being a key partner for many clients. 
Over the last 15+ years, Nicole’s experience in operations management, project management, staffing and technology enables her to be an effective problem solver, team member and leader.

Agenda:

PMI-SOC Members (login prior to registering) - $30.97
Non-Members and Guests - $39.82

PDUs: 2.0 (1 Leadership/ 0.75 Technical/ 0.25 Strategic)

Transit: The venue is conveniently located one block east of Yonge St. on Bloor St.

Parking:

Street parking right in front of the building (175 Bloor Street East)
Green P off of Hayden/Charles
Underground parking in the Bay off of Asquith

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Cancellations must be received by 5:00 pm, 5 business days before the event and must be sent in writing by email to events@soc.pmi.on.ca. There will be a 20% administration fee charged for cancellations, subtracted from the refund. Cancellation/refund requests will not be accepted less than 5 business days before the event. However, substitutions are welcome. Please let us know by 12:00 noon the day before the event of the person you wish to substitute by emailingevents@soc.pmi.on.ca.

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